“I don’t think you could call me an artistic director. Perhaps you could say that I have more sense of responsibility than an artistic director due to my very early industrial experience. I’m not the type to make artistic “gestures”. I think like an investor, like a corporate manager…

“I am a fine tuner, someone who creates ambiance, places, images. I soak up the history and identity of the brand and I restore it or reinvent it, I come up with the secret formula, the rules, the vocabulary. From design to purchases, from artistic direction to distribution, from retail to communications: everything interests me, and everything is part of the brand logic that I succeed in establishing. When all of these bolts are tightened, when the gears are oiled, I hand over the keys. Afterwards, there’s nothing left to do but simply pay attention to the road…”

“I like to be a sort of “Jack of all trends”: aesthetic director, manager of refined businesses, serial imaginer, designer of details that matter (that often take the cake!), restorer of lost identities, repairer of the demand for a brand…I do not work exclusively with the subversive clothing and the hold up hype that made me famous. In reality I am very “conservative” in the good sense of the term: my only dream is to rediscover new classics, to re-orchestrate labels, to revisit and better protect the legacy of venerable companies…” ”