LET'S JUST SAY THAT I FEEL MORE RESPONSIBLE THAN AN ART DIRECTOR
PERHAPS BECAUSE I HAD INDUSTRIAL EXPERIENCE FROM A YOUNG AGE.
I'M NOT THE TYPE TO MAKE ARTISTIC "GESTURES."
I THINK LIKE AN INVESTOR, LIKE AN ENTREPRENEUR...
WHEN I APPROACH A BRAND OR NEW TERRITORY,
I GO AT IT WITH THE LOGIC OF AN ENTREPRENEUR,
WITH THE IDEA THAT WHAT IS BEAUTIFUL
AND WHAT IS GOOD ISN'T A LUXURY OR A WHIM,
BUT THE QUICKEST AND SUREST WAY TO SELL WELL, TO SELL BETTER."