"I DON'T THINK ONE CAN CALL ME AN ART DIRECTOR.

LET'S JUST SAY THAT I FEEL MORE RESPONSIBLE THAN AN ART DIRECTOR

PERHAPS BECAUSE I HAD INDUSTRIAL EXPERIENCE FROM A YOUNG AGE.

I'M NOT THE TYPE TO MAKE ARTISTIC "GESTURES."

I THINK LIKE AN INVESTOR, LIKE AN ENTREPRENEUR...

WHEN I APPROACH A BRAND OR NEW TERRITORY,

I GO AT IT WITH THE LOGIC OF AN ENTREPRENEUR,

WITH THE IDEA THAT WHAT IS BEAUTIFUL

AND WHAT IS GOOD ISN'T A LUXURY OR A WHIM,

BUT THE QUICKEST AND SUREST WAY TO SELL WELL, TO SELL BETTER."